The Soulmate Sketch Scam: How Fake Facebook Psychics Prey on Your Heart — and How to Spot Them Before They Empty Your Wallet
Itstarted with a familiar face — Nicole Kidman.
I was scrolling through Facebook when a stunning, seemingly authentic video caught my eye. Nicole Kidman, elegant as ever, appeared on screen with glowing golden filters, talking about how she met her now husband, Keith Urban. The Facebook page looked legit, promising something along the lines of, “Your soulmate is waiting to be revealed.”
Curious, I clicked.
What followed wasn’t a Hollywood insight or heartfelt message — it was a cleverly disguised ad, leading to a Facebook Messenger conversation with someone calling themselves “Master Serena.” The script sounded overly affectionate and spiritual, promising to sketch the face of my soulmate in just two minutes.
Something felt… off.
That’s when I started digging — and what I uncovered was a whole world of well-designed digital traps disguised as “spiritual services.” From soulmate sketches to tarot readings and mystical drawings, these ads prey on emotion, curiosity, and heartbreak.
This blog — written with the help of AI to organize and clarify my thoughts — is my attempt to pull back the curtain on these viral scams and help others spot the red flags before they click “Learn More.”
If you’re curious how I reclaimed my writing voice after a major life transition, you can read more about that journey here:
👉 I Lost My Ability to Write — Here’s How AI Helped Me Reclaim It
Ready to dive in? Let’s go!
Real Example 1: “Master Serena” and the 2-Minute Soulmate Drawing
One viral ad I’ve seen on Facebook features a polished woman named Serena, claiming she became famous in 2024 for uniting soulmates through her drawings. In just two minutes, she promised to visualize and sketch the face of your one true love.
What starts as a lighthearted quiz or “test” turns into a click funnel leading to external sites where you’re prompted to give your name, birthday, email — and eventually your credit card. Once paid, many users report receiving generic sketches that look suspiciously AI-generated — or worse, never receiving anything at all.
This is NOT legitimate in the way it tries to appear.
It’s a common marketing tactic or scam that’s been going around social media for years, just now updated with new names like “Master Serena” and platforms like “Jennifer Smith” to seem fresh.
Here’s what’s really happening:
- “Soulmate drawings” are a marketing gimmick. They promise to draw your soulmate based on “intuition” or “spiritual gift,” but the drawings are usually generic or AI-generated portraits — and the messages are mass-produced.
- The site link (
chat.jennifersmith.online) is a custom domain, not an official Facebook domain — that's a red flag. They often take you to external pages asking for your personal information (birthday, email, payment info). - They usually charge you money after a few free “questions” or lure you into subscription models.
- There is no real evidence that this person became “famous” in 2024 — that’s fabricated to create urgency and credibility.
My advice:
- Do not give any personal information (especially birthday, full name, or payment info).
- Avoid clicking further or entering credit card info.
- Report the ad on Facebook if you feel comfortable doing so — they crack down on misleading ads when enough people report them.
Real Example 2: “Readings by Mia” and the Spiritual Society Site
Another popular page, Readings by Mia, claims to offer intuitive tarot and soulmate readings through a site called spiritualsociety.co. With 59K page likes and slick branding, it seems legit — but upon closer inspection:
- No verified credentials
- Generic spiritual buzzwords
- Paid actors in testimonials
- No clear refund policy or verified reviews
What you’re really clicking into? A highly-targeted sales funnel selling mass-produced “insight” — not a personalized spiritual service.
This is very likely another cleverly branded spiritual marketing campaign— not an outright scam, but certainly not a professional psychic service backed by scientific or spiritual credibility. It’s structured to feel trustworthy and go viral, but it’s still designed to draw you into paid serviceswith emotionally appealing language.
Why It Seems Legit
- Large following: 59K likes, 72K followers — but numbers can be bought or inflated.
- Clean branding and aesthetic: Makes it look “professional.”
- Ad is sponsored: That means they’re paying to appear in your feed, which doesn’t equal credibility — it’s marketing.
Red Flags:
Vague bio (“tarot reader & empath”): Anyone can claim this with no proof or regulation
Unverified website (spiritualsociety.co)Not tied to any professional body, no clear privacy or refund policy
Sponsored reel trying to draw you into “learning more”Common funnel tactic to get clicks and upsell services
No evidence of credentialsNo licensing, real testimonials, or background info
Uses testimonial-style videosThese are often scripted or paid actors; no transparency
What Might Happen Next If You Click “Learn More”:
- You’ll be taken to a form asking for personal info (birthday, name, email).
- A vague, flattering “reading” is given.
- You’ll be prompted to purchase a “full soulmate sketch” or other service.
- Some users report receiving the same image or message as others — proving it’s not personalized.
- If you enter personal or financial information, you may be charged more than you expect.
- Some users have reported subscription traps or recurring charges.
What to Do If You’re Curious But Cautious:
- Google: “Readings by Mia reviews” or “Spiritualsociety.co scam” — look for Reddit threads, TrustPilot, BBB, or RipoffReport.
- Use a virtual card (like Privacy.com or Apple Card) if you want to test it.
- Never give your real date of birth or personal history.
Common Tactics These Scams Use:
TacticWhat to Watch ForUrgency“Your test is starting now…” creates false pressure
Flattery: “Beloved, I was destined to meet you” plays on emotion
Mystical branding: Names like “Master Serena,” “Spiritual Society,” or “Cosmic Intuition”
Clickbait visuals: Glowing graphics, angel cards, romantic music
Personal info requests: Full name, birthday, even astrological signs
Generic results: Mass-used images or vague affirmations sent to thousands
Use this quick guide before clicking ‘Buy Now’ on any mystical offer…
Not sure if it’s legit? Ask yourself these questions before giving away your info:
If it checks more boxes on the right than the left — close the tab and walk away.
These campaigns aren’t just targeting your wallet — they’re often preying on your vulnerability, heartbreak, or spiritual hunger. And while there are ethical intuitive readers out there, many of these ads are designed to emotionally manipulate you into giving money for empty promises.
You deserve more than that.
In this digital age, discernment is your superpower. The next time a “psychic” pops up in your feed claiming they’ve drawn your soulmate, ask yourself: Would someone with a real gift need to buy Facebook ads to find me?
Trust your intuition — and protect your peace.
Protect yourself further.
If you’ve already interacted with one of these sites or just want to learn more about how to guard against online scams, check out the Federal Trade Commission’s (FTC) guide on recognizing and reporting digital fraud:
👉 https://www.consumer.ftc.gov/articles/recognizing-online-scams
Knowledge is power. Reporting suspicious sites not only protects you, but also helps stop these scams from spreading.
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